One platform — from LINE lead to land-office. The all-in-one CRM built for Thai real estate.
Every lead, listing, contract and commission — in one LINE-first platform with your own branded SEO website. Nisa AI qualifies leads 24/7 in Thai, ETA 2544 e-signatures close deals legally, and the commission engine splits every baht. PDPA-ready, isolated per agency.
- LINE Official
- Nisa AI
- ETA 2544 e-signatures
- PDPA Engine
The platform is battle-tested — 42 agents, 400+ contracts. We're onboarding a limited cohort of Bangkok agencies: white-glove migration included.
Read the PropMatch case study →
Integrated with your ecosystem
Every channel your buyers use, every portal your listings need, and the AI features that ship inside DevProp — all in one place.
Try DevProp without signing up.
The CRM your agency runs on, and the public website it builds — both live, both clickable.
The full CRM: 60 properties, leads, contracts, commission engine, omnichannel inbox, AI assistant, automations — wired with realistic data.
Every template is a live website — real photos, real layouts for its market — and each is wired to the same CRM.
- Listings publish from the CRM — no second place to keep property data up to date.
- Every enquiry becomes a lead in your pipeline, with the property attached.
- Thai and English on the same site, switchable, indexed separately.
- Your domain, your brand — DevProp stays out of the way.
Nine designs, one per Thai market
- Bangkok transit-first
- Phuket freehold & leasehold
- Pattaya yield-first
- Chiang Mai monthly-first
- Hua Hin second home
- Koh Samui luxury villa
- Rayong commute-first
- Krabi land & coast
- Hat Yai trilingual
Most real estate agencies in Thailand leak revenue every single day.
Four silent costs of running an agency on Excel, paper, or a generic CRM not built for Thai property.
Industry studies show response times over 5 minutes lose the vast majority of leads. Most agencies have no lead-time tracking.
Agents type the same property into Excel, their website, Livinginsider, and Facebook. Hours wasted, every week.
Excel formulas break. Co-broke splits get disputed. Agents leave when paid late or paid wrong. Trust erodes deal by deal.
Generic CRMs don't generate SEO websites. Buyers search Google. If you're not on page 1 — under your brand, not the CRM's — you don't exist for them.
How much is your agency leaking right now?
Move the sliders. We add up the monthly cost of slow data entry and missed leads, then subtract the DevProp plan that fits your team.
Estimate only — assumes ฿500/h labour value and 4.33 working weeks/month. Real gains vary by team size, market and current tooling.
Sign at the café after the viewing — not back at the office
Your client signs from their phone, and the contract is valid under Thailand's Electronic Transactions Act. Multi-party signing, auto-email, 8 templates, full audit trail.
- Compliant with Thai ETA B.E. 2544
- Auto-email with signing links to all parties
- Complete audit trail with timestamps
- PDF export of signed documents
The lead finds you — wherever you are
LINE, WhatsApp, Telegram, email, in-app. Nothing gets lost while you're out on a viewing. Configure exactly which channels fire for each event, with queue-based retry and live delivery tracking.
- 5 channels: Email, LINE, WhatsApp, Telegram, In-App
- Event-based routing matrix from admin UI
- Queue with automatic retry on failure
- Real-time delivery status tracking
No more calculating commissions on a Sunday
Formula-based auto calculation, co-broke splits with configurable ratios, revenue receipts as PDF — the whole closing workflow with validation gates.
- Formula-based auto calculation
- Co-broke split with configurable ratios
- Revenue receipts with PDF export
- Full closing workflow with validation gates
Nisa works while you sleep
She answers in Thai at 10pm, qualifies the lead and captures the phone number — it's in your pipeline by morning. On your website and on LINE. Inside the CRM, the AI assistant drafts your agents' replies.
- Nisa AI chatbot — 24/7 lead qualification in Thai (web + LINE)
- AI assistant for agents — drafts in Thai, inside the CRM
- AI Lead Score + stale-lead auto-detection
- Captured leads land in your CRM pipeline automatically
A property video in 2 minutes — from the photos you already took
15–60 s tours with music, captions and a call-to-action, sized for Reels, TikTok and YouTube. No evening editing session.
- AI video generation — property tours from photos
- Music, captions and call-to-action included
- Vertical & horizontal formats — Reels, TikTok, YouTube
- AI photo enhancement for phone photos
Post to Facebook and Instagram in one click
Captions and hashtags generated from any listing, published straight to your Facebook Page and Instagram. No more 20 minutes writing a caption per property.
- Captions + hashtags generated from any listing (FB · IG · TikTok · YouTube · Google Business)
- One-click publishing to Facebook, Instagram, TikTok, YouTube and Google Business
- 20 AI posts / mo on Growth — unlimited on Professional
16 features. One platform. Zero glue code.
Four pillars cover the full lifecycle of a Thai real estate agency — from the first lead on LINE to the signed contract and paid commission.
Lead Pipeline + AI Score
Visual Kanban with auto-assignment by zone and a weighted AI Lead Score (budget, engagement, recency). Stale-lead auto-detection and full activity timeline.
Public Website · Native CRM Sync
Public property site connected natively to the CRM database. Edit in CRM, live on the website instantly. Zero export, zero CSV.
SEO Website · 4 Languages + Blog
SSR, JSON-LD, hreflang sitemap. English, Thai, Russian, Chinese property pages with built-in blog and zone landing pages.
Nisa AI Assistant
Bilingual TH/EN bot on website + LINE. Qualifies leads, matches properties, and captures name, LINE & phone from the first message. Plus a CRM-side assistant for agents.
Property Management
Full lifecycle with 24+ fields per listing. Draft/publish workflow, photo galleries, floor plans, automatic website syndication.
Contract Engine
Template editor with dynamic variable insertion. Generate rental & sale agreements as PDF in one click, with per-section document vault and commission slips.
Contract Templates
Pre-built library: rental, sale, management, brokerage, NDA. Versioned, multi-language, admin-editable without code.
E-Signature (Thai ETA 2544)
Legally valid under Thailand's Electronic Transactions Act B.E. 2544. Multi-party signing, auto-email, full audit trail.
Omnichannel Inbox
Unified inbox across Email (IMAP/SMTP sync), LINE, WhatsApp, Messenger, Instagram, Telegram and website chat. Reply once, deliver everywhere.
Social Post Manager
Schedule and publish to Facebook, Instagram, TikTok, YouTube and Google Business from one calendar. Auto-generate post from property listing.
Video + Post Generator
AI generates property reels (vertical video), carousel posts, and captions for Facebook and Instagram from listing photos.
Tenant + Owner Portal
Self-service portal for tenants (rent status, repairs, documents) and owners (statements, occupancy, commission breakdown).
Commission Calculator
Auto calculation based on contract type, deal value, agent role. Co-broke splits with configurable ratios and PDF receipts.
Approval Routing
New listings and price changes route to a manager for sign-off. Live pending count, full approval history, per-request audit trail.
Reports & Analytics
Real-time KPI dashboard with agent and team target tracking. CSV exports, GA4 integration with consent mode, zone-based analytics.
RBAC + Team Permissions
50+ granular permissions, role templates, agent teams with zone scoping. 2FA/MFA, IP whitelist, audit trail, PDPA-ready.
Built for Thai real estate
Not a generic CRM adapted for Asia — DevProp was built from the ground up for Thailand's property market: Bangkok, Phuket, Pattaya, Chiang Mai.
BTS/MRT Proximity
165 Bangkok transit stations with GPS coordinates. Auto-calculate walking distance.
LINE ID Standard
Every phone field has an associated LINE ID — the way Thai business communicates.
Thai ETA Compliance
E-signatures legally valid under Thailand's Electronic Transactions Act B.E. 2544.
Zone-Based Routing
Website leads auto-route to zone-assigned agents. Each zone has its dedicated team.
4-Language Website
EN, TH, RU, ZH property pages with full SEO and hreflang sitemap.
Thai Baht Native
All pricing, commissions, and financial calculations in THB. No currency headaches.
Invest in your growth
Every plan includes hosting, maintenance, and updates. No hidden fees, no per-agent charges.
Prices in THB · exclusive of any applicable taxes
The full Thai operating layer — one login for the whole agency
- Up to 5,000 properties · 10 agents
- LINE Official Account inbox (native)
- Omnichannel inbox (LINE+WhatsApp+FB+IG)
- Lead management + pipeline
- AI Lead Score + stale-lead auto-detection
- Branded SEO website (your colours + logo, EN + TH) + custom domain
- Property listings + photo gallery
- ETA 2544 e-signatures (Thai legal)
- PDF contract templates
- Commission engine (multi-party splits)
- Approval routing
- AI social posts (20 / mo · IG · FB)
- PDPA-compliant data storage
- No AI video, no Nisa chatbot, no AI assistant
Dedicated onboarding · We migrate your data for free · Monthly billing: cancel anytime
Every feature, every AI, every language
- Everything in Growth, plus:
- Unlimited properties + unlimited agents
- Branded SEO website in 4 languages, your colours + logo (EN/TH/RU/ZH)
- Nisa AI chatbot (24/7 lead qualification in Thai)
- AI video generation (property tours from photos)
- AI assistant for agents (drafts in Thai)
- AI photo enhancement
- Unlimited AI social posts
- Full PDPA Engine (consent · retention · audit)
- Native REST API + webhooks
- Priority support · 4h SLA
Dedicated onboarding · We migrate your data for free · Monthly billing: cancel anytime
Your infrastructure, your brand, your integrations
- Everything in Professional, plus:
- Dedicated VPS infrastructure
- White-label option (your brand, your domain)
- Multi-office orgs (BKK + Phuket + Pattaya …)
- Custom integrations + private API
- Portal integration — built for you
- Team training
- SLA + dedicated engineering
- Quarterly business reviews
Tailored migration plan · Side-by-side with your existing stack · We build the bridge
Cheaper than hiring. Smarter than HubSpot.
Building this stack yourself — or stitching it from generic tools — costs 10× more, takes a year, and still won't speak Thai.
- 12+ months to ship MVP
- No real estate domain knowledge
- Single point of failure
- Built for US/EU sales, not Thai real estate
- No LINE, no Thai ETA e-sign
- Pay per agent — scales the wrong way
- 6–12 months before first launch
- You own bugs, security, scaling
- Agency disappears after delivery
- Deploy in 48 hours
- LINE-first, Thai ETA, PDPA-ready
- Unlimited agents on Pro & Custom
The Thai-specific stack you cannot copy from a generic CRM.
Every row below is a feature Thai agencies actually need — and a quick look at how each tool delivers it.
| Capability | DevProp | HubSpot | Pipedrive | Excel |
|---|---|---|---|---|
| LINE · WhatsApp · Email — one inbox | Native webhook · 3-s auto-reply | Email only — LINE/WA via custom dev | Email only — LINE/WA via custom dev | |
| Thai ETA 2544 e-signatures | Built-in · 8 templates · audit trail | DocuSign add-on, extra cost | DocuSign add-on, extra cost | Print · sign · scan |
| Portal integration — bespoke (Custom) | Bespoke, Custom plan | Manual re-upload | Manual re-upload | Copy-paste, every time |
| Thai-language AI (chat + content) | Nisa chat 24/7 · Thai-native | Generic AI, not Thai-tuned | Generic AI, not Thai-tuned | |
| AI videos + social posts from a listing | Photos → video · FB/IG publish | Not included | Not included | |
| PDPA compliance engine | Consent · retention · audit | GDPR-only | GDPR-only | Risk ฿5M fines |
| Commission engine (multi-party split) | Co-broke · sub-agent · referral | Build it yourself | Build it yourself | Formulas break |
| Branded SEO website with your colours + logo (auto-synced) | EN/TH/RU/ZH + PWA | Separate CMS subscription | Not included | |
| Setup time to first listing live | ||||
| Plan that bundles every row above | Professional · all in | Pro Suite + DocuSign + dev hours | Power tier + add-ons + dev | + chaos, never bundles |
Questions agencies ask before signing
Is my agency's data isolated from other customers?
Are e-signatures legal in Thailand?
Can I migrate from my current CRM (HubSpot, Salesforce, spreadsheets)?
What languages does DevProp support?
How long does it take to get started?
What happens to my data if I cancel?
How does DevProp compare to HubSpot or Salesforce for a Thai property agency?
Does DevProp integrate with LINE Official Account?
Does DevProp track the 49% foreign-quota constraint on condos?
Is there a free trial?
Can DevProp publish to Thai property portals?
What's the difference between the Growth, Professional and Custom plans?
Your free diagnostic of 20 minutes.
A short call to identify the right plan for your agency and quantify your return on investment. If it fits, deployment in 48 hours. Otherwise, no commitment.
- 20-minute diagnostic call no commitment
- Data migration from any system included
- Team onboarding & training included
- Your data belongs to you — cancel anytime
Book my free diagnostic (20 min)
Ship your agency upgrade in 48 hours.
If we cannot show measurable ROI on a 20-minute call, we will not onboard you. No high-pressure pitch, no annual contract lock-in, no surprise invoice. We win when you win.
Thai Cities DevProp Supports
Bangkok
BTS/MRT-linked condos anchor urban rental demand
Real Estate CRM LINE OA Integration Legal E-Signature (Thai ETA 2544) Commission Tracking One Listing, Every Surface
Phuket
Pool villas dominate freehold/leasehold mix
Real Estate CRM LINE OA Integration Legal E-Signature (Thai ETA 2544) Commission Tracking One Listing, Every Surface
Pattaya
Wong Amat beachfront sits in the premium condo band
Real Estate CRM LINE OA Integration Legal E-Signature (Thai ETA 2544) Commission Tracking One Listing, Every Surface
