🇹🇭 Built for Thai real estate agencies LINE-first CRM Thai ETA 2544 e-signatures Portal integration · Custom plan Commission engine AI social posts AI video generation Book my free 20-min diagnostic →
Built for Thai Real Estate

Your AI works the leads. You close the deals. From LINE lead to signed contract.

Every LINE Official Account and WhatsApp enquiry lands in your pipeline with the conversation attached, and AI scores each lead so your agents call the right ones first. The same platform builds your listing videos and social posts, closes on ETA 2544 e-signatures, and splits every baht. PDPA-ready, isolated per agency.

  • LINE Official
  • WhatsApp
  • AI Agent
  • ETA 2544 e-signatures
New LINE lead
Commission calculated
Contract e-signed
Social post generated
Video post generated
AI Chat
AI Assistant
WhatsApp lead
Thai real-estate agent presenting the DevProp CRM, laptop in hand
Proven in production
38,591 property records managed in production for PropMatch The platform is battle-tested — 42 agents, 400+ contracts. We're onboarding a limited cohort of Bangkok agencies: white-glove migration included. Read the PropMatch case study →
Apply →
38,591
Real listings in production
Built on the same engine as PropMatch — live in Bangkok since 2024.
42
Active agents in production
Managing 38,591 property records in production for propmatch.co as of August 2026.
48 h
Signature to first listing live
Branding, data migration and 1-hour team training included.
4
Languages out of the box
EN · TH · RU · ZH — every listing, every page, every email.
Integrations & features

Integrated with your ecosystem

Every channel your buyers use, every portal your listings need, and the AI features that ship inside DevProp — all in one place.

LINE WhatsApp Facebook Instagram Google Livinginsider · Custom E-Signatures AI Chatbot AI Social Posts AI Video Native API PDPA Engine
See it live

See the CRM in action, and the sites it builds.

A full walkthrough of the CRM your agency runs on — and nine live websites you can open right now.

01Live CRM · admin view

The complete real estate CRM for Thailand — 180 properties, leads, contracts, commission tracking, a LINE Official Account inbox, AI assistant and automations, all running on realistic Thai market data.

02Website templates · nine agency sites

Every template is a live website — real photos, real layouts for its market — and each is wired to the same CRM.

  • Listings publish from the CRM — no second place to keep property data up to date.
  • Every enquiry becomes a lead in your pipeline, with the property attached.
  • Thai and English on the same site, switchable, indexed separately.
  • Your domain, your brand — DevProp stays out of the way.

Nine designs, one per Thai market

  • Bangkok transit-first
  • Phuket freehold & leasehold
  • Pattaya yield-first
  • Chiang Mai monthly-first
  • Hua Hin second home
  • Koh Samui luxury villa
  • Rayong commute-first
  • Krabi land & coast
  • Hat Yai trilingual
Native integrations
LINE WhatsApp Facebook Instagram TikTok YouTube Portals · Custom
The reality · Thailand 2026

Most real estate agencies in Thailand leak revenue every single day.

Four silent costs of running an agency on Excel, paper, or a generic CRM not built for Thai property.

Leads lost in minutes

Industry studies show response times over 5 minutes lose the vast majority of leads. Most agencies have no lead-time tracking.

Listings entered three times

Agents type the same property into Excel, their website, Livinginsider, and Facebook. Hours wasted, every week.

Commission errors compound

Excel formulas break. Co-broke splits get disputed. Agents leave when paid late or paid wrong. Trust erodes deal by deal.

Contracts still on paper

Print, sign, scan, chase. A lease takes days to come back signed — and the PDF nobody can find is the one the dispute is about.

Sources: industry response-time studies (HubSpot, InsideRE), market observations of Bangkok agency operations 2025–2026.
Run the numbers

How much is your agency leaking right now?

Move the sliders. We add up the monthly cost of slow data entry and missed leads, then subtract the DevProp plan that fits your team.

Agents in your team 5
Includes brokers, listers, junior sales. 1 → 40.
Hours/week each agent loses to data entry 5 h
Excel, LINE copy-paste, portal re-upload, contract paperwork.
Deals lost monthly to slow response 2
Industry studies: > 5-min response loses ≥ 80% of leads.
Avg commission per closed deal ฿50,000
Bangkok rentals typically ฿15K–80K · sales ฿80K–500K+.
Time saved (฿500/h labour value)
฿54,125/mo
Recovered deals from instant reply
฿100,000/mo
DevProp plan that fits
−฿24,900/mo Growth
Estimated net gain
฿144,225/mo

Estimate only — assumes ฿500/h labour value and 4.33 working weeks/month. Real gains vary by team size, market and current tooling.

Digital signatures

Sign at the café after the viewing — not back at the office

Your client signs from their phone, and the contract is valid under Thailand's Electronic Transactions Act. Multi-party signing, auto-email, TH/EN lease and reservation templates (Growth and above), full audit trail.

  • Compliant with Thai ETA B.E. 2544
  • Auto-email with signing links to all parties
  • Complete audit trail with timestamps
  • PDF export of signed documents
E-signature contract card with multi-party signers, signed status badge and signing timeline
Notifications

The lead finds you — wherever you are

New lead, new message, contract signed — your agents are notified the moment it happens, even out on a viewing. Choose which events notify whom from the admin settings; a queue retries every failed send.

  • Event-based routing matrix from admin UI
  • Queue with automatic retry on failure
  • Admin alerts sent to Telegram and email
Omnichannel notification inbox with LINE, WhatsApp, Email and In-App delivery statuses
Closing engine

No more calculating commissions on a Sunday

Formula-based auto calculation, co-broke splits with configurable ratios, revenue receipts as PDF — the whole closing workflow with validation gates.

  • Formula-based auto calculation
  • Co-broke split with configurable ratios
  • Revenue receipts with PDF export
  • Full closing workflow with validation gates
Commission calculator with contract value, commission rate, agent earning and closing progress
AI agents

AI that works the leads with your agents

AI Lead Score flags the leads worth calling first and the ones going quiet. Inside the CRM, the AI assistant answers your agents' questions on live CRM data — properties, enquiries, contracts and follow-ups.

  • AI assistant for agents — answers questions on live CRM data
  • AI Lead Score + stale-lead auto-detection
  • LINE enquiries land in your CRM pipeline automatically
AI chat answering a buyer's question while the AI assistant drafts an agent reply in the CRM
AI video

A property video in 2 minutes — from the photos you already took

15–60 s tours with music, captions and a call-to-action, sized for Reels, TikTok and YouTube. No evening editing session.

  • AI video generation — property tours from photos
  • Music, captions and call-to-action included
  • Vertical & horizontal formats — Reels, TikTok, YouTube
AI-generated property tour video created from listing photos, with vertical Reels format
Social posts

Post to Facebook and Instagram in one click

Captions and hashtags generated from any listing, published straight to your Facebook Page and Instagram. No more 20 minutes writing a caption per property.

  • Captions + hashtags generated from any listing (FB · IG · TikTok · YouTube · Google Business)
  • One-click publishing to Facebook, Instagram, TikTok, YouTube and Google Business
  • 20 AI posts / mo on Growth — unlimited on Professional
AI social post composer with two listing photos and a caption, surrounded by Facebook, Instagram, TikTok and YouTube icons
Complete feature set

16 features. One platform. Zero glue code.

Four pillars cover the full lifecycle of a Thai real estate agency — from the first lead on LINE to the signed contract and paid commission.

Turn every enquiry into a pipeline. Every LINE and WhatsApp enquiry becomes a lead, routed automatically to the right agent.

Lead Pipeline + AI Score

Visual Kanban with auto-assignment by zone and a weighted AI Lead Score (budget, engagement, recency). Stale-lead auto-detection and full activity timeline.

AI ScoreAuto-Assign

LINE Official Account Inbox

Every LINE message threaded with its lead, assigned to the right agent and answered from inside the CRM.

LINE OAThreaded

Notifications + Event Routing

New lead, new message, contract signed — agents are notified in-app the moment it happens, routed by event from the admin settings, with automatic retry.

In-appAuto-retry

AI Assistant for Agents

Inside the CRM, an AI assistant answers your agents' questions on live CRM data. Professional plan.

Thai draftsProfessional

From listing to signed contract — without retyping a thing. Properties, contracts and signatures live in one synchronized engine.

Property Management

Full lifecycle with 24+ fields per listing. Draft/publish workflow, photo galleries and floor plans.

GalleryDraft/Publish

Contract Engine

Template editor with dynamic variable insertion. Generate rental & sale agreements as PDF in one click, with per-section document vault and commission slips.

VariablesPDF

Contract Templates

Ready-made residential lease and reservation & deposit templates in Thai and English, editable by your admin without code. Growth and above.

TH/ENGrowth+

E-Signature (Thai ETA 2544)

Legally valid under Thailand's Electronic Transactions Act B.E. 2544. Multi-party signing, auto-email, full audit trail.

LegalAudit

One conversation across every channel. Inbox, social posts, AI-generated content, and self-service portals — all wired to the CRM.

Contract Tracking

Every contract from booking to lease end — stages, lease dates, renewals and documents in one record.

RenewalsDocuments

Social Post Manager

Schedule and publish to Facebook and Instagram from one calendar. Auto-generate a post from a property listing.

FB · IGScheduler

Video + Post Generator

AI generates property reels (vertical video), carousel posts, and captions for Facebook and Instagram from listing photos.

AI VideoFB · IG

Thai Location Data

Cities, zones and BTS/MRT/ARL stations pre-loaded from day one — tag every listing to the station that sells it.

185 stations23 zones

Run the engine room without writing a line of code. Automation, commissions, KPIs, and role-based permissions configured from the admin UI.

Commission Calculator

Gross from a percentage or a fixed amount, co-agent and referral shares deducted, 7% VAT and 3% withholding applied — net payout on every closed contract.

Co-agentVAT · WHT

Approval Routing

New listings and price changes route to a manager for sign-off. Live pending count, full approval history, per-request audit trail.

Sign-offAudit trail

Reports & Analytics

Real-time KPI dashboard with agent and team target tracking, CSV exports and zone-based views.

TargetsCSV

RBAC + Team Permissions

60+ granular permissions across 4 roles, with a full audit trail. PDPA-ready.

RBACPDPA
Thailand first

Built for Thai real estate

Not a generic CRM adapted for Asia — DevProp was built from the ground up for Thailand's property market: Bangkok, Phuket, Pattaya, Chiang Mai.

BTS/MRT Proximity

165 Bangkok transit stations with GPS coordinates. Auto-calculate walking distance.

LINE ID Standard

Every phone field has an associated LINE ID — the way Thai business communicates.

Thai ETA Compliance

E-signatures legally valid under Thailand's Electronic Transactions Act B.E. 2544.

Zone-Based Routing

Website leads auto-route to zone-assigned agents. Each zone has its dedicated team.

4-Language Website

EN, TH, RU, ZH property pages with full SEO and hreflang sitemap.

Thai Baht Native

All pricing, commissions, and financial calculations in THB. No currency headaches.

Transparent Pricing

Choose The Plan That Pays For Itself

Hosting, updates and free data migration are included in every plan — no setup fee, no hidden costs. Do the math: at a 3% commission, one extra ฿2M condo sale (฿60,000) covers a full month of Professional.

Prices in THB · Exclusive of any applicable taxes

For solo brokers & teams of up to 3 agents
Starter

The essentials — so no LINE lead slips through again

฿9,900/mo
Or ฿93,000/year · Save ฿25,800
  • Up to 1,000 properties · 3 agents
  • LINE Official Account inbox (native)
  • Lead management + pipeline
  • Property listings + photo gallery
  • ETA 2544 e-signatures (Thai legal)
  • Contract tracking — stages, lease dates, renewals & documents
  • Commission engine + calculator (co-agent + referral shares · VAT · withholding tax)
  • Business Hub: sales targets, forecasts + agent performance
  • PDPA-compliant data storage
Book my free 20-min diagnostic →

Dedicated onboarding · We migrate your data for free · Monthly billing: cancel anytime

For agencies of 3–10 agents
Growth

Your whole agency on one system, with AI scoring every lead

฿24,900/mo
Or ฿233,000/year · Save ฿65,800
  • Everything in Starter, plus:
  • WhatsApp channel (self-hosted · dedicated number recommended)
  • TH/EN contract templates (lease · reservation) → PDF → e-signature
  • Up to 5,000 properties · 10 agents
  • AI Lead Score + stale-lead auto-detection
  • AI social posts (20 / mo · IG · FB)
  • Approval routing

Passing 10 agents, or want AI videos and an AI assistant? Professional adds all of it for ฿23,000 more per month.

Book my free 20-min diagnostic → Or Start Now — Live In 48 Hours →

Dedicated onboarding · We migrate your data for free · Monthly billing: cancel anytime

For franchises & multi-city operators
Custom

Your infrastructure, your brand, your integrations

Let's talk
  • Everything in Professional, plus:
  • White-label option (your brand, your domain)
  • Custom integrations + private API
  • Portal integration — built for you
  • Team training
  • SLA + dedicated engineering
  • Quarterly business reviews
Contact us

Tailored migration plan · Side-by-side with your existing stack · We build the bridge

The math is brutal

Cheaper than hiring. Smarter than HubSpot.

Building this stack yourself — or stitching it from generic tools — costs 10× more, takes a year, and still won't speak Thai.

Hire one developer
฿80–150K
/ month · salary + benefits
  • 12+ months to ship MVP
  • No real estate domain knowledge
  • Single point of failure
Generic SaaS license
฿50–200K
/ month · HubSpot, Salesforce…
  • Built for US/EU sales, not Thai real estate
  • No LINE, no Thai ETA e-sign
  • Pay per agent — scales the wrong way
Custom dev agency
฿1–3M
one-time + ฿30K/mo maintenance
  • 6–12 months before first launch
  • You own bugs, security, scaling
  • Agency disappears after delivery
DevProp — Partner price
฿47,900/mo
full system · hosting · updates · support
  • Deploy in 48 hours
  • LINE-first, Thai ETA, PDPA-ready
  • Unlimited agents on Pro & Custom
Save ฿30,000 to ฿250,000 per month vs. the alternatives — and ship in 48 hours instead of 12 months.
DevProp vs the tools you already pay for

Keep your portals and LINE. Replace the spreadsheets and missed follow-ups.

Each row is one step from the first LINE message to the paid commission — and how it is usually done today.

What your agency needs DevProp Today: LINE + Excel HubSpot / Pipedrive
Reply to LINE enquiries DevPropLINE OA inbox, threaded per lead LINE + ExcelLINE OA kept apart from your lead list HubSpot / PipedriveEmail-first — LINE needs custom dev
Book viewings and follow up DevPropViewing on the lead · agent reminded the day before LINE + ExcelCalendar, LINE notes and memory HubSpot / PipedriveGeneric tasks, not viewings
Answer in Thai, fast DevPropThai reply drafts · Growth and up LINE + ExcelTyped by hand, agent by agent HubSpot / PipedriveGeneric AI, not tuned for Thai property
Sign the contract (ETA 2544-ready) DevPropTH/EN templates · e-signature · audit trail LINE + ExcelPrint · sign · scan HubSpot / PipedriveDocuSign add-on, extra cost
Split the commission DevPropCo-broke · sub-agent · referral LINE + ExcelExcel formulas that break HubSpot / PipedriveCustom fields to build yourself
Leads from the portals you already pay for DevPropConnected for your agency · Custom plan LINE + ExcelEmail alerts, typed in by hand HubSpot / PipedrivePortals need custom dev
Market the listing DevPropPhotos → AI listing video · Professional LINE + ExcelCanva, CapCut, hours of editing HubSpot / PipedriveNot included
Keep client data PDPA-safe DevPropConsent records · audit trail LINE + ExcelFiles and chats on personal phones HubSpot / PipedriveNot Thailand-specific
Time to go live DevProp48 hours LINE + ExcelNothing to set upand nothing connected HubSpot / Pipedrive1–12 weeksSetup + integrations
Monthly cost DevProp฿47,900/moProfessional · every row above LINE + ExcelSeveral billsCanva + e-sign + admin hours HubSpot / Pipedrive$500–1,000+/moPlan + add-ons + dev hours

DevProp does not replace the portals that bring you leads. It replaces the messy workflow after the lead arrives.

Book my free 20-min diagnostic →
Frequently asked

Questions agencies ask before signing

Is my agency's data isolated from other customers?

Yes. Every DevProp deployment is a dedicated instance with its own database and isolated storage. We do not share customer data across tenants. On the Custom plan you can run on your own VPS.

Are e-signatures legal in Thailand?

Yes. DevProp e-signatures are legally valid under Thailand's Electronic Transactions Act B.E. 2544. We provide multi-party signing, timestamped audit trails, and PDF export of signed documents.

Can I migrate from my current CRM (HubSpot, Salesforce, spreadsheets)?

Yes. We support data migration from spreadsheets (CSV, Excel), Salesforce, HubSpot, Pipedrive, and custom CRMs. Property listings, contacts, contracts, and historical activity can all be imported. Migration assistance is included with onboarding.

What languages does DevProp support?

The CRM admin interface is available in English and Thai.

How long does it take to get started?

Your workspace is live within 48 hours of signing. Full onboarding — user accounts, zone configuration and data migration from your spreadsheet or current CRM — typically takes 7 to 14 days. Custom integrations may extend this timeline.

What happens to my data if I cancel?

You own your data. On cancellation we provide a full export (CSV for tabular data, PDF archive for contracts and signed documents). We retain data for 30 days post-cancellation in case you want to return, then it is permanently deleted.

How does DevProp compare to HubSpot or Salesforce for a Thai property agency?

HubSpot and Salesforce are excellent generic CRMs but don't speak the Thai property market natively. Neither integrates LINE Official Account (the channel Thai buyers already use), neither knows Thailand's 49% foreign-quota condo rule, and neither produces ETA 2544 legal e-signatures. Total cost of HubSpot Sales Pro + DocuSign + Zapier + integration dev hours hits roughly ฿35-50K/month for a 10-agent agency — same range as DevProp Growth at ฿24,900, but you patch instead of own.

Does DevProp integrate with LINE Official Account?

Yes, natively. LINE Official Account messages land in your DevProp inbox and replies sync back to LINE. The CRM tags each LINE conversation with the linked listing, agent assignment, lead source, and pipeline stage. On Growth and above you can also connect WhatsApp as a self-hosted channel (QR pairing, not the official WhatsApp Business API; a dedicated number is recommended): its conversations land in the same inbox.

Does DevProp track the 49% foreign-quota constraint on condos?

Yes. Every condo listing has a foreign_quota_pct field. The CRM auto-blocks new foreign reservations when the building hits 49% (per the Condominium Act 1979). Your agents see live remaining quota when filtering listings for foreign buyers. Reservations from Thai buyers reset the quota correctly. This single feature saves about ฿80-200K per year in deals you'd otherwise embarrass yourself trying to close on already-full buildings.

Is there a free trial?

Yes — on request. Talk to our team and we'll set up a 14-day side-by-side trial: you keep your current CRM running, we provision a trial workspace and import a CSV of your listings + contacts, and you decide which tool stays. No credit card, no commitment. It starts with a free 20-minute diagnostic call.

Can DevProp publish to Thai property portals?

Portal integration is bespoke work on the Custom plan — we scope and build it with your agency, it is not a switch included in Growth or Professional. What every plan gives you is one place to write the listing once and keep it together with its photos, contracts and leads.

What's the difference between the Starter, Growth, Professional and Custom plans?

Starter ฿9,900/mo — the core CRM for small teams of up to 3 agents and 1,000 properties: LINE Official Account inbox, lead pipeline, listings, contract tracking, ETA 2544 e-signatures, commission engine and calculator, and Business Hub. Growth ฿24,900/mo — everything in Starter for agencies of 3–10 agents: TH/EN contract templates, AI Lead Score, approval routing and AI social posts. Professional ฿47,900/mo — everything unlimited for scaling agencies and international teams: AI video generation and AI assistant. Custom — franchises and multi-city operators: white-label, bespoke portal integration and private integrations. No annual lock-in. Side-by-side trials are available on request.

Your free diagnostic of 20 minutes.

A short call to identify the right plan for your agency and quantify your return on investment. If it fits, deployment in 48 hours. Otherwise, no commitment.

  • 20-minute diagnostic call  no commitment
  • Data migration from any system  included
  • Team onboarding & training  included
  • Your data belongs to you  —  cancel anytime
Pilot booking

Book my free diagnostic (20 min)

20-min call · no card · no commitment · Reply within 24 business hours

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Last step

Ship your agency upgrade in 48 hours.

If we cannot show measurable ROI on a 20-minute call, we will not onboard you. No high-pressure pitch, no annual contract lock-in, no surprise invoice. We win when you win.

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