Protect your agency from ฿2M+ fines — PDPA B.E. 2562 compliance built into every customer interaction.
Hat Yai is the unofficial Malaysian shopping capital. Most of the residential market is local Thai, but weekend Singaporean and Malaysian buyers support a steady stream of commercial deals — shophouses, hotels, and ground-floor retail near the train station and Lee Garden Plaza. The Songkhla provincial real estate scene is small enough that personal reputation drives everything; agency software here lives or dies by Thai-language UI and a workflow that handles Malaysian Ringgit transactions naturally. Foreign-buyer demand is smaller than in resort markets, but it can punch above its weight on transaction value.
If you're a Hat Yai agency and someone asks 'what data do you have on me and can you delete it?', most teams have to spend two hours hunting through chats and spreadsheets and still can't be sure. PDPA Article 30 requires that response within 30 days, with proof. A PDPA-ready CRM turns that two-hour scramble into a one-click export, and the consent capture for every new contact happens before the conversation gets to listing-detail level. It's the kind of compliance that's invisible until it's not.
Thai PDPA (พ.ร.บ. คุ้มครองข้อมูลส่วนบุคคล 2562) is in active enforcement since 2024 — the PDPC has issued fines, and real estate is on the agency's list because client data sits in three WhatsApp groups and a shared Google Drive. PDPA-compliant CRM gives every contact record explicit consent capture (with purpose, retention period, withdrawal mechanism), audit log of access, and a data-export-and-delete flow that a regulator request can actually be fulfilled within 30 days. Most agencies don't know they're already non-compliant until they get a complaint forwarded.
DevProp has run in Bangkok since 2024, handling 37,000+ real Thai property listings in production (PropMatch). Hat Yai agencies get infrastructure that's already been battle-tested by the Thai market — not a foreign tool retrofitted to local quirks.
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